Near everything below is now redundant, carry on as you were.
In this current environment of not very much South news, something popped up today which will intrigue and enrage South fans in unequal measure - namely, the announcement that A-League team Western United will be adding Lakeside Stadium to its home venue repertoire for the next A-League season. Quelle horror, and such.
Of course you may remember Western United as that property development enterprise which took the form of an A-League expansion licence bid, whose bid centrepiece was the promise to build a new soccer stadium precinct in Melbourne's western sprawl. More pertinently as it applies to South Melbourne Hellas, it was a bid which was successful at winning an A-League licence at a South related bid's expense.
(the Western United bid also won at the expense of that Dandenong/South-East/Team 11 whatever thing, which is neither here nor there for the purposes of this discussion, and which is now literally not here, there, or anywhere anymore because that south-east angle was absorbed into the City Group empire, and the latter's future plans and schemes)
The Western United licence was won in large part because of that promise to build that stadium and accompanying precinct, thus attracting hoards of soccer fans in the western suburbs to its cause.
To some people's surprise and to the confirmation of many people's cynicism, that promised stadium hasn't yet materialised. Seeing as I am not a member of the construction, government, town planning, or civil engineering fields, I assume the reasons for this are both pandemic and non-pandemic related, but I'm not willing to take a guess as to the exact reasons it hasn't happened, because frankly I'm a coward; but also, what if I'm wrong? There's too much misinformation going about these days as it is, and we don't need obscure, half-moribund blogs covering obscure, half-moribund soccer clubs adding to the ongoing crisis of a lack of trust in media.
At any rate, Western United say they're about to start their stadium build for real this time (even if it's just the construction of a dirt road), and for whatever my opinion is worth, that's probably true. But whatever the truth may be, their promised stadium is still some time from actually existing, let alone being functional.
But one stadium which does exist, imperfect as it may be for national league football - or apparently was until at least a few hours ago - is Lakeside Stadium. On top of its inbuilt imperfections - its lack of corporate spaces, limited seating capacity, the running track around the field, and its suboptimal media facilities - many people (lay and otherwise) at the time of the most recent A-League expansion bidding process also objected to Lakeside Stadium's mere proximity to the Melbourne Rectangular Stadium, extrapolating from that fact that the South bid was geographically too close to the main (shared) home ground of the extant Melbourne A-League licence holders.
That people from outside Victoria could make such generalisations about the geographical particularities of Melbourne's sporting culture was forgivable, albeit irritating. That some people within Melbourne also tried to use the same arguments was less tolerable, but regardless of my feelings, time moves on. And South of the Border has spieled at length on this matter in the past anyway, so there's no need to go over it again.
While time has indeed moved on, Western United have spent the past whatever number A-League seasons (two, I think, but it's all such a blur), wandering aimlessly and unsatisfactorily from the CBD, to footy ovals, to country towns, to Tasmania, and even to failed (irrespective of whoever was primarily responsible for that failure) attempts to get access to Knights Stadium.
And now here we are, after so much failure from Western United to settle in anywhere, much less build their promised stadium. Here we are, after so much objection to Lakeside being deemed a suitable national league venue for men's soccer, and thus by at least some logical extension to South Melbourne being a suitable club for the national league. Here we are, in the situation where Western United will play seven games in the upcoming A-League season at Lakeside, the little venue no-one wanted.
And I, for one, am OK with that. As long as the price is right - that is, we get significant compensation for doing so - we would be mad to decline the offer. Remembering that our monthly government stipend is due to permanently reduce in size very soon, that we have had negligible income from home games for nearly two seasons, and that sponsorship under pandemic parameters is very tight, I think we should take the money.
It's just good business. At some point in the not too distant future, our government stipend will reduce even further. At some point Western United's stadium will be built, and they won't need to even consider Lakeside. At some point we should actually make use of our veto over competing soccer usage at Lakeside for the purposes of creating a subsidiary, non-South match day dependent income, instead of using it as a means to feel momentarily good (read: smug) about ourselves and our place in Australian soccer.
You would also hope that such a move would lead to at least temporarily improved relations with the Trust, and maybe some investment in the stadium from the government, but that's by the by really.
Seeing as we have the veto over soccer usage, clearly this is a decision that has been made possible by our board. Western United would have approached either the Trust or the club or both, some negotiations would have taken place, and our board would have then made a decision agreeing to this situation, I assume because the offer made was too good to refuse.
Of course this decision has enraged a good number of our fans, as you would expect, and it would be nice if they came out with their reasoning to the membership sooner rather than later. Club boards of all sorts sometimes have to make decisions that will piss off their supporters. And look, for better or worse it's a member run and owned club, and people have a right to their air their grievances on the matter. So you know, sack the board because they're sellouts and such. Still, I doubt that the board would have expected a different response from our fans in making this move.
But then again, what's the alternative?
Sack the board (who at least partly fund the club's ongoing existence through their sponsorships) and replace them with who? Reject the deal, and replace that possible income stream with what? Would people rather we wind up the club? I mean, I'm OK with that if that's what the members want, because we've had a good run, and I'm sure that once the current lockdown ends and autumn and winter swing around again, there's other things we could all be doing if South ceased to exist, even if we would miss it.
For those people still pining for the old days and the prestige and clout that South used to have, all I can do is defer to Slim Charles on such matters. And distasteful as the entire situation may be, think of it this way: the Australian soccer public will get to see Lakeside functioning as a legitimate national league venue (outside the more limited reach in public consciousness of Lakeside's intermittent usage as a W-League venue) - which may in turn help push along the legitimacy of the cause of the national second division, and thus our own cause - and we get to enjoy the short term irony of those who promised big on the stadium and have yet to deliver, paying us for the privilege of using the ground they said wasn't good enough.
Just make sure the cheque clears before they play on the ground though.
I must admit though, that even if I think I've made a legitimate defence of the board's decision on this matter, part of it is down to me just being so damn tired of all things to do with South. Each A-League bid, each attempt to try and be what we were, increasingly feels like an aged former heavyweight champ desperately trying to get back to being who they were against younger fitter opponents, slugging it out as they best they can, but each time getting knocked down harder and having less in reserve for the next fight.
ReplyDeleteNow I'm even more tired.
DeleteI cannot wait to hear the South Melbourne board's side of this matter, I'm sure it will be fascinating. My uneducated guess - there was something in the works, but Western United jumped the gun with the announcement, or the board saw the blowback online from our fans, or a bit of both.
DeleteI regret nothing except the effort expended.
DeleteWhoever was working on the Trust's socials thought it was a done deal as well. https://twitter.com/MelSportCentres/status/1440830715818496007
DeleteA post which has now been deleted, lol.
DeleteWhat a clusterfuck.
DeleteOne thing I will say, is that as usual it comes down to this - if enough of the people on social media applauding the club's apparent denial of Western United's usage of Lakeside - who I assume are mostly ex-South fans - actually still came to South games, there'd be a lot less need to even get close to something like this happening. I bear no grudge against current South fans arguing against such a proposal, even if I disagree with them - but it looks like a lot of people on the socials getting excited about this who haven't been anywhere near Lakeside in a long time.
DeleteImagine at the end of this, that United do end up using Lakeside, but end up paying just that little bit more to do so than originally assumed; or imagine if it ends up being less!
DeleteTo put it simply - if South were hypothetically given the chance to have much if not all of their 2022 football budget (men's, women's, juniors) covered by a deal like this, as well as sit back and watch your rival who dismissed your ground as being unsuitable, prove instead that the ground is suitable while paying for that privilege and thus provide you and your cause with gritted teeth (from their end) handsomely paid PR, I mean I suppose you *could* reject that offer.
DeleteIdeally, South should take the approach of the City of Springfield when Hollywood wanted to film the Radioactive Man movie - bleed the suckers absolutely dry. Go as far as to charge them for wearing (or not wearing) puffy directing pants.
DeleteI remember back in the day in the NBL there used to be a Southern Melbourne team and an Eastside Melbourne team. They merged to become the South-East Melbourne Magic or something. Maybe the two clubs could do a similar short-term branding as South-Western Melbourne United, leading to peace and love for all.
ReplyDeleteEastside Spectres and the Southern Melbourne Saints. They had a good, albeit brief run together. We could unite and go out in a blaze of glory like that.
DeleteThe wildest social media angle - apart from Western United keeping their posts up on this topic, and responding to various members of the hoi polloi - is not only the expected hammering of us for the usual reasons, but also how many A-League fans are hammering Western United for their lack of a stadium. it's refreshing not too cop all of the stick, all of the time.
ReplyDeleteHow would the financials work? Western United would pay the trust and we then would receive our slice of the trusts net earnings? Would that be significant when split? Or do we receive direct proceeds for football related income? I doubt it. Not sure this would be as financially lucrative as one might suspect.
ReplyDeleteI would hope that we would receive direct income for football events, even if the Trust takes a slice, and that we would be able to negotiate a price. I imagine there'd also be pourage and catering rights that would be negotiated, and you would hope the social club could cash in as well.
DeleteI mean, if the only thing the veto is good for is for keeping people out, then the value of the veto is severely limited in my view. But, it's clear that a majority of current South fans disagree with my view on where the primary value of the veto's existence lies.
I highly doubt the direct income stream-would defeat the purpose of the trust- but who knows? We would need to know the details of the financial arrangements in order to assess whether this is worth pursuing but considerations more broadly need to be factored in i.e. reputation/brand impacts, bargaining power, relevance, competitive positioning etc.
DeleteI can't imagine the social club caterers coping with a matchday crowd above 1K.
DeleteFair point, but with capacity caps it would be more doable. There's also the possibility (though not the certainty) that we could get something out of food/drink rental in the arena area, unless that only applies for our own match days.
Delete