My accidental career path in sports - Peter Filopoulos

Peter Filopoulos, current CEO of Perth Glory, and former general manager of South Melbourne, originally posted the following piece on his own blog. Because of its unique insights into what it was like to be at South Melbourne during the 1990s - an era of rapid transformation for the club both on and off the field, but also an important period for the concept of sports administration in Australia - I asked Peter if it would be OK to republish his piece here, and I'm glad that he's given his permission for me to do so. 

With the exception of one or two things (such as the final score of the first game at Bob Jane Stadium), I have left everything as Peter has written it.

A memoir of my accidental entry into the world of sports administration
Over the years, I am regularly asked by bright eyed young people, how did you get into sports administration? A career in sports has become a major career option progressively over the last fifteen years or so, but this career path wasn't so prevalent when I graduated from university in 1991.

My first job in sports came in December 1993 in a totally unplanned and unexpected manner. Prior to this and as a Bachelor of Business graduate with a major in Accountancy, in 1991, I embarked on my career in this field, firstly with a construction company and then a marketing/licensing business.

Around the same time, a close friend, Peter Abraam, invited me to join a sub-committee at the National Soccer League Club, South Melbourne Soccer Club. Peter was a former player and now on the Board of Directors of this historic club and at the time, working as a Project Manager with the City of Melbourne. South Melbourne Soccer Club was making a conscious effort to attract a younger profile onto their Board, which was at the time predominantly made up of first generation Greek businessmen. Around this time the famous Hungarian, world renown ex player and coach Ferenc Puskas was coaching the Club and had coached the Club to its first national Championship in 1991 since 1984 with Ange Postecoglou as captain.

The 1990/91 South Melbourne Squad with Ferenc Puskas as Coach, Ange Postecoglou, captain. Also in the pic is President, George Vasilopoulos and Major Sponsor, Jack Dardalis from Marathon Foods, a generous benefactor and philanthropist.

My initial involvement was as a Social Club sub-committee member where our charter was to raise much needed revenue and funds to support the Club’s quest in the National Soccer League. Over the course of 1991 and 1992, we managed to initiate a number of successful activities and initiatives resulting in a secondment onto the Board of Directors in 1992. I recall the Annual Presentation Night Balls we used to hold where I worked with fellow Directors such as Peter Abraam (ex head of the Victorian Major Events Corporation), Emmanuel Kotis, Jim Karakoussis, John Dimitropoulos and Peter Cartsidimas. They were amazing nights well renowned within the South Melbourne Soccer Club and Greek communities of Melbourne held in the most prestigious functions rooms around Melbourne.

As a volunteer on this sub-committee, I was able to bring to the table some strong administration skills and one of my first initiatives was to request a computer for the Club. I still recall the looks on people’s faces when I made this request, explaining that I wanted to digitalise a lot of our processes. Peter Abraam was delighted at the time as he had been asking the same for some time. The main reason I had requested a computer is that I wanted to migrate the Club’s Membership database from a manual database to a computerised database. Direct Mail under the old manual system was simply a nightmare. Quite quickly, once we acquired the computer, we managed to migrate the entire database onto a D-Base system at the time and we embarked on a data acquisition campaign so that we could begin a more aggressive membership program. Marketing material would be generated from the computer and Direct Mail became more prevalent. On the back of these campaigns, we had immediate impact. Each week at the Board meeting, I would present hundreds of new membership applications with enclosed cheques and our Treasurer at the time was one happy gentleman. It’s hard to imagine that the Club functioned with only a committee of management in place at the time who met for hours each Thursday evening which often went well into the morning hours. Thankfully we had a great social club where we would gather to have dinner after we had watched the first team training and before the meetings would commence at 7:30pm. The mixed grills prepared by Jimmy and Filio were something to look forward to. Having met Cameron Schwab, then CEO of Richmond AFL team, their management team wasn't very big at all either at the time in comparison. Full time administrative set-ups and careers in sports administration in 1993 were not very prevalent.

After months of this activity and other influences the younger generation had on the Club via seats on the Board, the Board turned their focus to the possible requirement for a full-time General Manager, given that they could see the great outcomes generated from some organised activity. The Club already had what they titled a ‘Marketing Manager’ in a gentleman I remain very good friends with today, Barry Horsfall. The fact is, Barry was a self-funded employee as he was only earning a commission on new sponsorship and adverting deals he would generate. He did a great job in selling signage packages at the old ground, which was demolished in 1994 to make way for the Australian Grand Prix track. He would bring a cheque in for $X and he would immediately be remunerated with his pre-agreed commission of 30%, a formula that worked for some time. This was a win-win and successful arrangement.

Fellow South Melbourne Soccer Club Directors, Peter Cartsidimas and Emmanuel Kotis around 1994 at the South Melbourne Soccer Club Annual Ball and Presentation night.

The discussion of a full-time General Manager occurred whilst I was on vacation and on my return I received a phone call from fellow Director, John Dimitropoulos, then an associate solicitor with a former President’s and Chairman and co-founder of the NSL, the late Sam Papasavas OAM, to advise that the Board was now actively looking for a full-time General Manager and that several people had nominated me as the ideal candidate. The conversation went as follows:

Pete, while you were away, we spoke at the Board Meeting about the need to appoint a full-time General Manager at the Club to oversee the day to day activities of the Club, some of us thought that you may be the ideal candidate. If you are interested, this would require you to step off the board and become our inaugural General Manager. This could change your life for ever.

At the time, I was returning from vacation to accept a job with a national architectural firm as their State Accountant, a great job with an attractive package and consistent with my qualifications. This and subsequent conversations with John, the President, George Vasilopoulos and fellow Director, Peter Abraam, threw a spanner in the works. In speaking to my family, they thought it was a crazy idea. I recall clearly my father asking me if I had lost my mind at the prospect of deviating from my chosen vocation to take up a post with the Club.

A career in sports in 1993, was not a well known or accepted career path, not the way it is today. So much so, the most asked questions at barbecues was, “so what do you do in the off-season?”

Against all advice, my instincts told me otherwise and at the age of 25, I accepted to become the inaugural General Manager of the South Melbourne Soccer Club in December 1993 and commenced immediately. I clearly recall waking up on the first day of my new job bouncing out of bed with a spring something I still do over 22 years later. At such a young age, I had so much to learn and was wide-eyed and full of energy as General Manager of the biggest and most successful football club in Australia.

What I didn't know at the time was that I had embarked on a career in sports something I look back on today. This was the platform from which created my opportunities from thereon. John Dimitropoulos was right, this decision was about to change my life forever in a way I couldn't possibly imagine.

The beginnings
From my appointment as General Manager of South Melbourne Soccer Club, it was a baptism of fire. So much to learn, however, it was great to have such good mentors and people that supported me. Peter Abraam in particular, would be on the phone multiple times during the day, steering, mentoring and inspiring me. He still inspires me to this day. We all became such close friends and every one at that time had an influence to my induction into the new role. Many of these friendships remain in place even today, with both players and board members.

Our offices were underneath a grandstand at the stadium which accommodated a board room and a small office where I think I banged my head on the ceiling on several occasions. It was in this office that one day in 1994 I received a phone call from the Head of Sport at Melbourne Grammar School who were searching for a Head Football Coach.  I recommended that they speak to our recently retired star player in Ange Postecoglou who was by this time Assistant Coach with the Club. Ange took on the role and I remember him coming back and telling me it was fantastic and that the school was paying him more for a part-time role than what the club was to be Assistant Coach. Ange delivered that message in a way only Ange can and we often joked about it.

Last Game at Middle Park in 1994 after 34 years of memories

My initiation into the new role went into a spin. Within weeks of commencing, we had received a phone call from the Premier’s office to arrange a meeting with the Club. Upon attending the meeting, we were advised in absolute confidence that Victoria had almost acquired the Australian Grand Prix from Adelaide and that the race track would be in Albert Park Lake. We then learned that as part of this grand plan, the pit straight was going to run right through our then home ground, Middle Park Stadium, home to the Club since 1960 and which we had just signed a 21 year lease for and had plans to re-develop with a new grand stand. Our world had momentarily turned upside down.

An NSL game at new home, Bob Jane Stadium in
December 1995 and the beginning of a new era.

Negotiations commenced immediately for appropriate compensation which resulted in the Club receiving a 21 year lease on Lakeside Oval (now known as Lakeside Stadium), once home to South Melbourne Football Club who was years earlier relocated to Sydney as the Sydney Swans. The lease also incorporated a two-storey dwelling which housed a function centre upstairs and a social club and office space downstairs. It was perfect!

With significant additional funding also provided by the government as part of the relocation package, we raised another $3.5M to build the purpose built football ground and after selling the naming rights, soon to be known as Bob Jane Stadium, which opened in December 2005. It was a facility admired by all in football and this legacy remains today.

This process took a lot of hard and dedicated work and we were fortunate to have so many good people on our Board, lawyers such as Peter Mitrakas and John Dimitropoulos, Architects and Project Managers such as Peter Abraam, strong accountants such as Jim Karakoussis, a PR specialist in Jim Stiliadis and a politically savvy President in George Vasilopoulos at the time who forged a close relationship with the Premier Jeff Kennett, someone who also became our number one ticket holder in 1994.

Then Premier of Victoria, Jeff Kennett with our President, George Vasilopoulos, farewelling our old home ground at Middle Park in 1994 and announcing our new home ground development at Lakeside Oval.  Also in the picture was Managing Director of major sponsor at the time, Marathon Foods, Jack Dardalis

In July 1994, we had appointed the longest ever serving Socceroos Coach, Frank Arok as our coach after lacklustre 1992/93 (after finishing first) and 1993/94 (after finishing second) NSL seasons where we would reach the finals and bomb out at the Preliminary Final.

Frank was crucial in the identification and recruitment of a raft of upcoming young talent which formed a nucleus for the successes we enjoyed long after Frank’s tenure. Names like Billy Damianos, Tansel Baser, Steve Panopoulos, Con Anthopoulos, Con Blatsis to name a few. Frank brought in a renewed belief in our junior development and plucked these players from our juniors to add to the big names like Paul Trimboli, Con Boutsianis, Ange Goutzioulis, Socceroo captain, Paul Wade, Mike Petersen, Steve Tasios, Francis Awaritife, Mehmet Durakovic to name a few….

With Frank Arok at one of his recent visits to Australia along
with friend Manny Gelagotis who Frank also coached at Gippsland Falcons.

For 1994/95 season, under new coach Frank Arok and his recently retired South player, assistant coach – Ange Postecoglou, we played out of the old Olympic Park in Melbourne, as our new stadium at Lakeside Oval was being constructed, where we again bombed out at the Preliminary Final against Melbourne Knights with a memorable 3-goal performance by the V-Bomber, Mark Viduka.  I still remember the hurt on everyone’s faces after this game and there was even a little scuffle in the dressing rooms involving a couple of players that day which reinforced how much we were all hurting. We had drawn the line in the sand – we wanted and demanded success. This came several years later under a new coach, a young Ange Postecoglou, who picked up the baton from Frank and continued the journey in his own style. Ange was magnificent in instilling a sense of ambition and desire for success.

There were fond memories for the South Melbourne faithful of Olympic Park where we had one our latest Championship during the 1990/91 season in spectacular fashion against cross-town rivals Melbourne Knights in the most amazing penalty shoot-out one could ever imagine.

For the 1995/96 season, construction at our new stadium, Bob Jane Stadium, was completed and we played our first home game on Round 9 on 26 November 1995 against West Adelaide where we lost 3-2. The stadium was a major feature for the National Soccer League and the Club continue to prosper with record membership, crowds and sponsorship.

As we approached the end of the 1995/96 season, we saw the end of the Frank Arok era with three games to spare as it became evident that the Club would miss out on the finals for the first time since 1989 and Assistant Coach, Ange Postecoglou was put in charge as interim coach for the last three games winning all three at which point the search for our new coach commenced immediately and I will touch upon in a later blog as to this journey and the emergence of Ange Postecoglou and the successes of that time in more detail. Ange’s path to where he is today as Socceroos coach is a fascinating tale of passion, commitment, ambition and hard work – I will share my insights into this wonderful story of Ange Postecoglou and his journey from retiring National Soccer League player through to back-to-back championship winning Head Coach of South Melbourne Soccer Club.

I do vividly recall prior to Frank’s removal as coach, after a game where we had lost to Marconi 3-0 at Marconi and a spray Ange gave the players on the long bus trip to the airport which has left its mark on me even today. To be fair the players were misbehaving on the bus and carrying on somewhat and Ange felt it was time he reminded them in the strongest possible way about the badge that they represented and “how they had disgraced it that day”. Little did I know at the time that the Socceroos Coach was born that day. A word was not spoken amongst the traveling party for the remainder of the trip and even remember the players shuffling boarding passes so no one would sit next to Ange on the plane. I don’t think Frank said a word for the entire trip slumped in a chair on the bus reflecting on the performance. I also remember telling my President the following day of Ange’s exceptional display of leadership and how he would one day be our Head Coach.

After a whirlwind meeting at the Board meeting the following week, I recall having to call in Frank Arok the following day and arrange a meeting to advise him that the Board had unanimously decided to terminate his coaching tenure with the Club effective immediately. I couldn't believe that I had just sacked the longest serving ex-Socceroos Coach and a man I admired and learned so much from. He was a friend and still remains a friend to this day. Many will tell you that Frank’s impact at the Club was effective and long lasting. He began a process where he had set the foundations for our successes in the subsequent next few years. Unfortunately the Board and Fans had run out of patience and as a Club we succumbed to the the need for immediate success. Clubs like South Melbourne and its strong fan base, demanded success.

Since taking on the role as General Manager a few years earlier, the Club was achieving record membership, sponsorship, match day attendances and had built a formidable team which was in desperate need of a coach to help reach their potential.   South Melbourne was widely acclaimed as the leading and most professional club in the National Soccer League.  So many worked tirelessly to reach this stage and as a young administrator learning the caper, I rarely was home before 8pm every night.  By 1997 we had an office which consisted of a General Manager, Sales & Marketing Manager, Office Manager, full-time Social Club Manager and a team of Chefs and casual staff.  It was only recently when some one tweeted a match day programme, “In Blue and White”, from the 1998/99 season where we had announced a major sponsor worth $1M over two years which would have rivaled most of the AFL clubs at the time. Having a look at the list of sponsors we had fantastic corporate support.  My entry into the world of sports administration was a whirl wind experience and by the end of the 1998/99 season where we had one back to back Championships under young Coach, Ange Postecoglou, I was beginning to contemplate where this journey would take me next. I had completed six (6) wonderful years but I knew that if I would master this new career path, I needed to expand upon my experience maybe outside of football.

It was in early 1999 that I had meet President, Ian Dicker and CEO, Michael Brown from Hawthorn Football Club via our mutual sponsors Puma.  My next opportunity was about to take shape, which I will also elaborate in a later blog.

During my six years at South Melbourne, I can now say, I was thrown in the deep end and in front of buses, however, I recall these days with fondness and have taken so many learnings from this experience and remain friends with so many wonderful people from that era. It was a ‘sink or swim’ environment and I am proud to say I swum and I swum well.

South Melbourne still exists today and participates in the NPL Victoria based at Lakeside Stadium which has gone through another major transformation and most likely the best facility in the National Premier League.

I am proud to remain a life member of the Club today and I am grateful for the opportunity given to me back in 1993 to take on the reigns as General Manager / CEO which has paved my career to where it is today.  So many fond memories and close bonds that I will never forget.

In my current role as CEO of Perth Glory, I draw upon my experiences and learnings from South Melbourne often and I have been overwhelmed by the support I have received since returning to the game I love, all because I was once involved with South Melbourne which has helped get instant respect.

Peter Filopoulos

Not that I was aiming for one, but it's about freaken time!

On September 14th, 2005, I joined smfcboard. I was a nobody then; no job, no school, no friends, no life. Thanks to that forum, and because of my getting re-connected to South, whom I'd lost touch with since the end of the NSL, I was able to put myself back together again; I made heaps of friends, or least acquaintances; got involved with the club; got back to school; in essence got my life back after years of self pity and stagnation.

But something was missing. Sure I got myself a reputation amongst some forumites was waffling on and getting on my high horse far too often, and amongst others for clarity, objectivity and cutting through the krap. But today, the missing piece was finally filled in. And all it took was the resuscitation of a three year old thread about mainstreaming the club, and a prompt from a fellow fan to correct a mistake I had made in reference a Dr Katz episode, to finally get me that yellow sticker above my avatar, which signified that I am just a little bit badass after all.

Hello, a secret history

You account on smfcboard.com has received a warning.
You have now a total of 1 warnings, if you somehow receive more than 5 your account will be blocked.

The reasons for this are numerous, this warning is received because of this post:
http://www.smfcboard.com//viewtopic.php?p=437944#437944
that you made.

Here are a reminder of some of the terms you accepted when you registered, we kindly ask you to respect them in the future

Quote:
"You agree not to post any abusive, obscene, vulgar, slanderous, hateful, threatening, sexually-orientated or any other material that may violate any applicable laws. Doing so may lead to you being immediately and permanently banned"

If you don't see why you've received this warning you could try contact thrylos7, who gave the warning, explaining your post,
and that you don't understand why this warning is given.


--
Thanks, The Management


But maybe it wasn't the unnecessary dredging up of the thread for mine and Southpole's amusement that finally made moderator Thigh Rolls crack. After all, we'd been doing it to amuse ourselves all summer, and while Southpole got banned outright for it, that wasn't such an irregular occurrence. No, maybe what did it was the bringing up of that particular topic, containing replies, opinions and persons which are unfashionable now but were safer to admit to liking and agreeing with back then. When the fury was stronger and more evident, and there was still a misguided ambition of a kind to revive what had, in it's own way, failed.

Those who argued against mainstreaming most fervently, because of their nationalist bent which would come to fruition in the Hellas Fan Club and its various adventures, are largely long gone. The argument itself about mainstreaming is mostly dead... certain agitators persist with trying to reverse the trends of time and assimilation, but those things will don't care about feelings, as in the riddle in The Hobbit;


This thing all things devours;
Birds, beasts, trees, flowers,
Moulds iron, bites steel,
Grinds hard stones to mill,
Slays king, destroys town,
And beats the highest mountain down.


And yet the argument, or perhaps more accurately one of the things that fueled it, is still unresolved. What should South do now? The knee jerk reaction has always been to go back, or hold on to what the club has now; which while holding the club back from whatever possibilitites may exist in trying something new, is preferable because it is familiar, and at the same time reassuring because it allows people to believe that they are being loyal to the cause. The point here being that not that change or no change are good or bad within themselves; but the attittudes attached to taking either of those stances, and what they say about loyalties and views of the club are important. While we like to think that we're all one happy family, each of us has had a differenct experience of the club, which in turn gives us a dufferent idea of South, and different ideas of where we want it to go; forward, back, upwards, sideways, nowhere.

Anyway, the thread that was dredged was not utterly useless; it contained one of the most clear and concise arguments on the matter, from someone deeply involved with the club, who could see its potential, but like most of us, unable to do much about it, because the receptive and half receptive audiences, as small as they were in comparison to these days of plenty for soccer, are gone for us. We had our great chance, and we didn't take it. Now we scrape and struggle for piecemeal gain. Such is life.


By Kartsi

To be Greek or not be Greek, that has been the question for as long as I can remember. It has sparked as much debate as any other issue over the last 10 years or so and at times, I have been dragged into it.

One thing people seem to forget is that the club will always be known as a club of Greek migrant origins. No matter what you do in the future, you can never take away the clubs history and the core of the support base will inevitably come from the Greek-Australian community. So what do many feel so sensitive about it?

What I see as mainstreaming, is about marketing the club as a football club, with passionate supporters, with great history that plays attractive football and makes people of all races feel welcome. This feeling that somehow the club will lose its traditions, history and identity by doing as such, is nothing short of nonsense. And I honestly feel this strange insecurity has held the club back for years and is continuing to do as such.

Let’s build on what we have and build in all directions. Do you honestly think going back to the days of the past will keep the club afloat and take the club forward? Dare I say it, people’s perceptions of the ‘good old days’ are nothing short of perceptions. I can remember many a days at Middle Park where there were a handful of people at the games, but people only seem to remember the 1 or 2 big gates we had against teams like Heidelberg or Olympic. If you look at the stats, I’m sure you’ll find our best period of crowd attendances have been at BJS, during periods of marketing (limited as they have been). Our Greek community has let the club down over the years, if the 300,000 Greeks in Melbourne haven’t got behind the club in the last 46 years, why will they suddenly do as such by somehow making the club more Greek. In any case, how do you make the club ‘more Greek’?

Note: more Greeks are probably members of Carlton, Richmond or Collingwood than they are of South!

The club must look to the future and most will agree there really is no long term future in the VPL, quite frankly the thought of spending the next 50 odd years following SMFC in the VPL makes me feel sick. Every club’s ambition is to play at the highest level and winning National Championships. Plain and simple SMFC is a football club 1st and foremost. If it is a Greek social club, then I have been grossly mistaken for the last 26 years.

Do you honestly think investors will get behind a club that markets itself to 5-10 % of Melbourne’s population? Do you think the FFA will look at us twice if we are not being proactive in marketing the club to the wider community whilst we are in the VPL? What strange thoughts do people have that suddenly we’ll change our spots if the FFA come calling? We need the A-League more than the A-League needs us and we should be doing everything to get in!

At the end of the day, what better way to preserve the clubs traditions, than to be playing at the highest level in front of the masses. I’ll use the usual line about the Boston Celtics, A massive club for all Bostonians with Irish background.

Keep the existing fans, keep the souvlakia, keep the passion and history. But build on it, as our great club deserves nothing less.


Of course, one of the usual subjects couldn't be bothered reading it. So mods, go ahead and hand out your yellow cards; they can only stifle your guilt for so long; the ghost of South Melbourne Hellas past lingers on. The damage has been done; only thing to do now is get your shovel out so we can try and dig our way out of this mess. Happy 50th anniversary everyone.

SM Hellas - The Professional Soccer Club? (article in Studs Up)

This article originally appeared in the February 1998 edition of Studs Up magazine. This version of the article was sourced from this site. We present it here as part of our ongoing and erratic project of documenting independent writings on the club outside of work undertaken by contributors to this blog. The only changes made have been some formatting of quotes.


SM Hellas - The Professional Soccer Club?
From Peter Kartsidimas
(To be published in SU29 - Feb 1998)

Over the next couple of pages I will attempt to tell you a story that, if told in full, would fill at lest five editions of the World Book Encyclopaedia. I am a founding member of the South Melbourne Supporters Group (SMSG), a group that started with a few friends after we witnessed what some of our fellow SM supporters did on the bus trip back from last season's Preliminary Final at Parramatta. (Ed note: See SU24, it's a gem!)

We'd had enough of George Vasilopoulos' pussy-footing around, seemingly doing nothing about these thugs and most importantly doing sweet diddly about promoting our club to mainstream Australia. So we went off to see SM's then general manager, Peter Filopoulos, with a list of grievances ten miles long. After a lengthy conversation, Filop suggested we do something about it and create OUR OWN Supporters Group. Despite being hesitant about it in the beginning, we quickly got into action by organisising a meeting, with all SM members being invited.

This meeting showed the first signs of how certain people on SM's board felt threatened by us. A now past boardmember had agreed to come and open the social club for us, yet he somehow changed his mind and never came until numerous phone calls tracked him down on the day and he begrudgingly let us use the room, even though he was about an hour late. This meeting was a complete success with about fifty, mostly young, SM fans turning up and it was obvious that we weren't the only ones wanting the club to open its doors to all.

Some members of the Supporters Group (SG) also became club volunteers, helping the club with endless amount of things. One of the first things we did was to do a letter drop of the local area, where 5,000 letters were dropped off informing residents about SM and inviting them to the Tynan-Eyre Cup game against Carlton and to the club's family day.

Somehow this family day turned into a Athens 2004 day, with Greek flags and music becoming the theme. Luckily, it was a wet and miserable day and not too many local families turned up, but those that did quickly walked back to their cars, and so they should.

Despite this we continued helping with things like manning a stand at the Royal Melbourne Show (even though we had to pay to get in!), endless administrative work, club mail outs and out biggest success has been producing the new SM matchday programme 'Inside Lakeside'. On match days we man turnstiles, do the ground announcing, sell raffle tickets and sell 'Inside Lakeside' amongst other things. In order to do these tasks some of us were given ground steward passes, even though we never asked for them, but we were simply told that they were to prevent any hassle in getting into restricted areas, nothing else. More on that later.

Despite all this work we somehow found some enemies, some of the club's old Hellas boys. These people were hellbent on making sure the SMSG was eradicated by feeding people lies, especially the Greek media. We hardly knew these guys, yet they came up to two of us and told us "watch your backs". They seemed to be angry about us removing the 'Club Hellas' sign from the social club, a sign a club official asked us to take down (a sign that is still to go back up, thank God!)

Before much longer a Greek newspaper started writing some false allegations about us, saying that we had banned Greek flags and symbols from the ground and they plaguarised our page on the SM Lakers internet site. The next thing we knew these Hellas old boys were on this newspaper's radio station absolutely slagging the hell out of us, implying we were anti-Greek and calling us "monkeys" amongst other things. The funny thing is these guys hardly knew us or spoke to us, so you can imagine the amount of ies used to vindicate their story. And some of the ridiculous things they were saying aren't even worth repeating.

I rang the station demanding a word of reply, and after much persistence they finally let me on. This resulted in some of us being invited to air our views on the same show a few days later. We accepted this invitiation and everything seemed to go quite well, they even promised us a new story in their newspaper telling the true story, funny how it never appeared. I guess they felt they had given us the bad name and they wanted to keep it that way.

Our continued volunteer work seemed to keep us away from what we initialy intended to be, the progressive fan's voice, and other than conducting a second meeting - attended by about 15-20 people, we had neglected our fellow SMSG members. So it was time to make our first newsletter, appropriately titled 'The Maverick'.

'The Maverick' was a newsletter letting every SMSG member know exactly what had been going on since our initial meeting, there were no lies and was written in a satirical manner, much like a fanzine. Despite this somehow the @#*% hit the fan due to the article titled "Fatman, Moustaka and 3AB', which was an in-depth description of the situation described above. The SM board were very unhappy, as they felt we offended one of their sponsors, 3AB. Mind you, the owner of 3AB once went on radio slagging SM and saying that SM helped sink Heidelberg United. The only thing we did that may have offended them, other than tell the truth, was to call them Radio Heidelberg, and when you consider all the above information, you could think of worse names. Of course people rightly or wrongly thought they were one of the characters in the article, some of whom we had never seen in our lives let alone know who they were. For them to think they were the characters they must have done something, where there's smoke there is always a large fire at SM, and the smoke isn't from grilling souvlakia.

These old Hellas boys kicked up a horrendous stink, Moustaka even threatened to hit me in front of George Vasilopoulos, SM's fence sitter (ah, sorry, president). We told some committee members that we would discuss the situation on the night of the next SMSG executive committee meeting which coincided with the club's board meeting. We all turned up, with even some support from Flying Start's Andrew Neophitou, yet we were told that we were not required. Despite this we offered our services for 'Inside Lakeside' and for nothing else, but this request was denied. We were not wanted to do the programme anymore.

The board went ahead with the main topic being 'The Maverick', a decision was made without hearing our side of the story. Even Martin Bryant got a fair hearing! This is what was sent to me by our new general manager, Peter George, about nine days later.

Dear Peter Due to the circumstances pertaining to the newsletter sent out, headed 'The Maverick', we South Melbourne Soccer Club hereby would like you to hand in you off-field passes immediately, thus relinquishing your duties as an official of the club for season 1997/98 However, this does not mean that your role in the supporters group is jeopardised in any way. We still believe that the supporters group is a big part of our club and wish it to be for a long time coming.

What's actually laughable is the fact that he feels he can control who is part of and who is not part of the SMSG, like he is the SMSG president of something. The club has no say whatsoever over what we decide to do or not to do. It is the Supporters Group, not Peter George's or Vasilopoulos' Group.

What I like about this letter is the part that states "due to the circumstances". What are the circumstances? Did we slag the club? No. Did we lie? No. Then what is the problem? We even had a disclaimer saying it was not the views of SMSC.

It seems the problem is that we at one point advised people to call the club if they wanted to be FORWARDED on to one of us and that we used the club's P O Box as a forwarding address. Well, we had asked for our own separate P O Box, to be paid from our own funds raised and it was denied. Another problem it seems is that Peter George was upset that we didn't tell him what was in the newsletter and that we somehow deceived him.

Well Peter, I photocopied the newsletter right in front of you, did I hide it from you? I think not, it's not my problem if you kept your face glued to your photo in Neos Kosmos, any anyway, why should we tell you what's in OUR newsletter anyway?

He also complained about using the club's facilities to do the newsletter. How nice, that after all the manhours we put into the club that he should see this as an issue. It seems he is clutching at straws.

Despite all this and the fact we were told we were no longer wanted for 'Inside Lakeside', he still had the nerve of calling one SMSG member the day beofre the programme was due at the printers, to ask him if we could do the articles!

SMSC is a great club, one with much prestige and history. It has produced some exciting players in the past and this year may well bring a third national title. Most SM fans are pasionate and loyal, that is exactly what the SMSG members are, we do not want to see our club bcome anything less than the best soccer club in this country, that is why we got together. Despite this it has been painfully obvious SM is one of the least professional clubs in Australia. Which other club would make such an issue over a newsletter made by the fans, for the fans? Especially when there was NOTHING in it that slags any individual or official of the club, just other fans. They feel that because they made us officials ofthe club, that we shouldn't say waht we want to say, that's why they took away our passes. As I stated earlier, we were not asked if we wanted to be officials, it was simply pushed upon some of us and we were never told that we couldn't express our views.

At this present time many SMSG members have withdrawn their services from the club, the circumstances surrounding The Maverick was the final straw for many. The club has made it very obvious that they see us as club volunteers and nothing else, in other words, free labour. They suddenly showed great concern when they realised we were no longer their slaves, but what were they doing to keep us happy? Very little.

The club is simply heading in a different direction to that which we were initially told it was. We were also initially told that we will be consulted with any major issues. That definitely didn't occur. We read about the Hellas issue in the paper like anybody else. I would call that a major issue. Our vision for the club seems to be well off the club's visions and it is difficult to work with people who can't see the big picture. In fairness to some people on the board, they're not all that bad, the problem is there are 22 (twenty-two!!) board members (an issue in itself) and most of them are old Greek migrants who mix with the old Hellas boys.

In hindsight, something like this was always going to happen, but it shouldn't have happened over somethin as insignificant as this. It seems the club has bowed again to the pressures of the old Hellas boys. The club always talks about a lost generation of SM fans. I now know why we do have a lost generation, it's because they look to please the older generation.