Friday, 20 February 2009

Hellas sells out to multiple enemies in the name of solvency

Well as most of you are aware, recently South's been making a tidy sum - at least we hope so - in hiring out the ground to both our real and imagined enemies, including such worthwhile organisations as the FFV (summer league and VPL finals), the Victory (their youth team) and the FFA (W-League). Now we've apparently gone one step further, by accepting moolah from our oldest and most shameless competitor, the AFL. Add to that there being an ad for financial services company Colonial First State also incorporating footage of rugby training and running up the terrace steps and you start wondering why didn't we make the most of this asset until so very recently? It does your head in.

 

Sneak peek reveals gridiron theme to new AFL promo

Chris de Kretser

February 17, 2009 12:00am


THE AFL's promotional ad this season includes an American football theme and is filmed in a soccer stadium.

Brisbane Lions strongman Jonathan Brown will run through a team of linebackers in full regalia, with refs wearing black and white stripes ready to call the shots. 

Bob Jane Stadium was taken over for the shoot yesterday by a convoy of trucks carrying props and film gear. 

Brown looked on as his stuntman stand-in bowled over a field of burly gridiron tacklers. 

In the morning, Hawthorn star Lance Franklin, St Kilda big man Justin Koschitzke, and North Melbourne's Daniel Wells also filmed segments. 

"It's a closed shoot," declared AFL brand manager Jane Ballantyne. 

She suggested yesterday's filming was only one part of the ad and that the league preferred to release it in its entirety to the media.


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