The South supporters who are keen on this train of thought put forward the idea that our club should wait until Heart is just about dead (or not, in some variations), and then buy a stake in that franchise and change it South Melbourne by stealth. Never mind that like any half astute Australian sporting body, the FFA controls the licensing and naming arrangements. Never mind entering a competition with high overheads and almost no one making a profit. Never mind that our main goal should be to try and get what we're doing now right, because there are a lot of people who would love it to fail.
The Heart fans' idea tends to run a different way - that they should play out of the cheaper and smaller Lakeside Stadium in order to tap into the supposed latent A-League support buried within the South Melbourne community. Never mind that:
- Our actual active support, like every other state league club, is poor.
- Most of those people who could become enchanted with the A-League are already there.
- If you want to find big numbers of Greeks at sporting events in Melbourne, you're more likely to find them at a Collingwood or Richmond AFL match.
- And what's the obsession some Heart fans have with attracting Greek-Australian fans anyway? Aren't they meant to be a 'mainstream' operation?